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TV ratings specialist  

Photo by Sem Rox
Photo by Sem Rox


Question 1: KRON-TV in San Francisco has a problem. Their ratings have been pretty poor, and needed to do something about it, so they hired a consultant outside of the industry for their advice. What interesting profession did they turn to?
 

 An astro-numerologist A palm reader
 A tarot card reader  


Question 2: The consultant almost immediately found the problem that was causing the low ratings and fixed it, just like that. What was the magic trick to KRON's turn-around?
 

 Reviving dead tv hosts to work for free Changing the address on the building
 Loud knocks and thumping during newscasts More pinup girls delivering the news


Question 3: "Obviously, there are skeptics who think it's a bunch of hooey, but I can tell you things seem to have improved since the change," KRON's Programming Director Pat Patton says. What other change does Mr. Patton say has taken place?
 

 Viewers are entranced The monkey's in the ceiling have left
 Morale is better; people seem happier  




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