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TV ratings specialist  

Photo by Sem Rox
Photo by Sem Rox


Question 1: KRON-TV in San Francisco has a problem. Their ratings have been pretty poor, and needed to do something about it, so they hired a consultant outside of the industry for their advice. What interesting profession did they turn to?
 

 A tarot card reader A palm reader
 An astro-numerologist  


Question 2: The consultant almost immediately found the problem that was causing the low ratings and fixed it, just like that. What was the magic trick to KRON's turn-around?
 

 Reviving dead tv hosts to work for free Loud knocks and thumping during newscasts
 More pinup girls delivering the news Changing the address on the building


Question 3: "Obviously, there are skeptics who think it's a bunch of hooey, but I can tell you things seem to have improved since the change," KRON's Programming Director Pat Patton says. What other change does Mr. Patton say has taken place?
 

 Morale is better; people seem happier Viewers are entranced
 The monkey's in the ceiling have left  




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